Benjamin Blue Natural Spring Water Puts Its Money Where It’s Mouth Is With New Street League Skateboarding Partnership

Premium Water Brand Makes Bold Statement Through First Sports Partnership With The World’s Leading Skateboarding Property

LAS VEGAS, NV – AUGUST 7, 2025 –   Thrill Sports has announced a refreshing partnership between its Street League Skateboarding (SLS) property and premium water brand, Benjamin Blue Natural Spring Water.  

Benjamin Blue, a rapidly expanding premium water brand, will kick-off its presence at SLS events at the SLS Cleveland Takeover event at North Coast Yard on August 9th, which is being produced in collaboration with MGK DAY Festival in Downtown Cleveland. 

The partnership will initially focus on the U.S. markets for the SLS Championship Tour with Benjamin Blue branding integrated around the custom designed skate course as well as integration throughout the venue footprints across the United States.

In addition, SLS and Benjamin Blue will create a range of engaging social content and broadcast integrations, including the “For All The Benjamins” Women’s Final re-rack, which will see the skaters attempt their last trick in reverse order as they attempt to take the title. 

Benjamin Blue will be on hand to hydrate the world’s best skateboarders in Cleveland’s humid conditions with the product to be on hand for skaters on-course and in the skater lounge. Skateboarding fans will also have the opportunity to experience the single source natural water in person, with the product to be offered across the North Coast Yard venue as well as at future SLS events. 

Thrill Sports Chief Revenue Officer, Brett Clarke said, “We’re delighted that Benjamin Blue have put their money where their mouth is and joined SLS in what has been our biggest season to date, and is only going to get bigger as we head towards the Super Crown in December.”

Clarke continued, “I can say from firsthand experience that the Benjamin Blue product is world class, and we’re excited to not only provide such a premium product to our skaters, but also to our fans at the venues and watching along at home or on the move.” 

Co-founder of Benjamin Blue, John Reed, said “The opportunity to partner with SLS and Thrill One and be the exclusive natural spring water partner was too good to pass up. There are no better venues to promote innovation in the water industry than with high-performance athletes and the leader in action sports.”

For more information on Street League Skateboarding, visit streetleague.com.

About Street League Skateboarding:

Since its inception in 2010, Street League Skateboarding (SLS) has propelled street skateboarding from a collection of independent standalone events to a renowned global series. As pioneers of street skateboarding’s premium qualification system and competition format, SLS offers an amateur-to-professional pathway and creates thrilling live events across the globe. The SLS Championship Tour is recognized as the world’s premier professional street skateboarding competition. Events take place on custom-built, one-of-a-kind, SLS-certified plazas in major cities around the world, with the best in the sport competing for the highest stakes. For more information, visit www.streetleague.com and follow or subscribe to SLS on Rumble (/sls), YouTube (@sls), TikTok (@streetleagueskate), Instagram (@sls), Facebook (/streetleague), Snapchat (@sls) and X (@streetleague). Thrill Sports is the parent company of Street League Skateboarding, Power Slap and Nitro Circus.

About Benjamin Blue Natural Spring Water:

The idea for Benjamin Blue came to founder, Marco Martinez in a dream, where a figure dressed in white told him, “God will bless your investment.” Initially confused, with no investments in play, Marco found clarity after a revealing conversation with a friend: a premium spring water brand inspired by the value of money and symbolized by the iconic $100 bill. This wasn’t just about water—it was about making a bold statement in an industry needing one.

With a commitment to quality, Benjamin Blue introduces its signature bottled natural spring water, sourced from the revered and pristine Ouachita National Forest’s Black Bear Spring. Benjamin Blue encourages people to stay hydrated and live authentically.

Benjamin Blue Natural Spring Water features balanced pH Level Of 7.4+, naturally occurring electrolytes and minerals and is made in the USA.